RESOLUTELABS
Resolutelabs is an ecosystem that develops tools and Apps to live on top of the Coreum Blockchain, and gives the users easy access to communicate and use the said Blockchain.
ROLE
UX / UI Design
UX Research
CASE STUDY
Website
YEAR
2023
☆ Winning Design Proposal
Overview
Resolutelabs is a project under construction that consists of the creation of an ecosystem based on the infrastructure provided by Coreum Blockchain, which develops apps and tools to offer products/services such as Smart Tokens, Staking, Dex, Smart Marketplace, among others.
Starting with the user experience, the platform wants to offer ease of access and operation to attract both the user familiar with the crypto industry and the new user who wants to enter this sector.
Challenges
Being unfamiliar with blockchain-based platforms called "ecosystems" posed some challenges when approaching the project to design the landing page for Resolutelabs, since one of the key goals was to attract new users interested in joining the crypto industry and blockchain technology. Therefore, it was crucial for me to conduct research on existing blockchain-based ecosystems, study them, and understand how they operate to achieve an effective design.
Our main objective was to simplify the content and concepts that the client wanted to communicate and it was easy to understand for the majority of users. In addition, create an interface with a current and friendly visual language that invites users to interact without affecting the perception of a safe and reliable space.
Solution
Resolutelabs would be the first dedicated ecosystem on the Coreum Blockchain. Our main goal was to design a landing page that clearly described who Resolutelab is, the products and services it offers, and that generated user trust and promoted commitment to the product.
We set a strategic objective of creating a landing page that would be attractive to both, experienced users in the crypto industry and new users looking to enter this new ecosystem.
Design Process
When creating the landing page, we began by analyzing the objectives that Resoluteabs sought to achieve; make known the platform and attract new customers through a modern and user-friendly online presence with a clear call to action to users interested in the blockchain technology and cryptocurrency market.
With Resolutelabs being an incubation stage company, the client-provided content for the landing page was limited. However, when designing the structure of the website and the landing page we had to take into account the addition of important data in the future.
During initial meetings with the client, we reviewed the existing content, defined the architecture and user flow needed for the Resolutelabs home page.
Once the landing page's content was established, we conducted initial tests in low-fidelity prototypes. This allowed us to address friction areas detected in the user's journey through the landing page.
We start by presenting the client with some mood boards and visual styles. After several interactions and A/B tests, the direction of the landing page was a fluid, spatial style, with a colour palette consistent with the illustrations and the defined typographic treatment.
Combining this with a simple user interface, an informative and friendly landing page was delivered per the client´s conceptual requirements.
✓ Futuristic (Industry Trend)
✓ Avoid Competitor Colors
✓ Dark mode
Pictured above: Guide Style
For the client, it was essential to distinguish itself from the competition in terms of style and visual concept. So we had to take Resolutelabs to the next level.
As the front door to the Resolutelabs homepage, we present a brief description of the company´s primary mission in the hero section. Followed by an explanation of how it works, specifying the steps for potential users interested in using Resolutelabs' services and products which will be highlighted in the next section of the landing page. The overall purpose of the home page was to provide a snapshot of the company and establish credibility for both savvy and less experienced visitors.
For the client, it was essential to distinguish itself from the competition in terms of style and visual concept.
So we had to take Resolutelabs to the next level.
.png)
Pictured above: Landing Page’s Hero Section
Pictured above: Landing Page’s Hero Section
.png)
Pictured above: Landing Page’s Hero Section
.png)
Pictured above: Views of some of the key sections designed for Resolutelabs landing page
.png)
Pictured above: Views of some of the key sections designed for Resolutelabs landing page
My Role
I collaborated with Resolutelabs as UX/UI designer to create a seamless experience for users when interacting with Coreum Blockchain, providing them easy access to the key modules of Coreum.
My main role in the team was to lead the design of the Resolutelabs project´s landing page. Drove strategic design decisions that aligned with client objectives and demands. This included identifying valuable insights to guide design decisions and create a user-centric experience that differentiates Resolutelabs from its competitors.
I also created materials during the project, such as presentations and assets for the brand's graphic image, effectively communicating a consistent final design.
Key
Takeaways
As a first staging, I believe we accomplished our main goal of creating a vibrant, dynamic and reliable landing page that effectively showcases the key features of Resolutelabs, despite not having enough data and content to work with. This is just the starting point for a product currently in development, but it will have the potential to attract and retain key users interested in blockchain technology and the crypto market.
I enjoy working on landing pages, so working on this project was a fun and valuable learning experience.
