WISHOP
ROLE
UX / UI Design
UX Research
Wishop is a project that born to facilitates the gift giving-experience: an activity based on wishes-sharing platform. The purpose of Wishop is to re-directs the good intentions of our environment towards us, so that we all win.
CASE STUDY
Mobile App
YEAR
2023
Get what you really want and make it easy to your friends.
Problems
We have always seen ourselves in that situation (birthdays, anniversaries, weddings, christmas, graduation, or any other special occasion) in which we receive a gift that we don’t need, already have, don’t like, or simply, would have preferred something different; all this because our special person doesn’t know what we like or need, or because we are afraid of ashamed of expressing our wishes.
At the same time, it can be overwhelming and stressful for the gift-giver to find the perfect gift that will make their friend or family member happy.
Key Insights
Based on the results of user surveys and interviews I conducted, which included questions about social life, gift exchange events, and behaviour from the perspectives of both gift givers and recipients, as well as any potential drawbacks encountered, I was able to discover key findings that were relevant to defining the purpose and features of the app Wishop.
90%
85%
80%
95%
Gift List
The gift list gives them more security and confidence when making a gift
Gift Card
They usually use gift cards when they don't know what to give:
✓ Freedom to choose
✗ Limited variety
Wow Factor
They mind losing the wow factor when receiving a gift.
Time & Money
They agree that knowing what the person would like to give would save them time and money when searching for a gift.
Goal
The goal I want to achieve with the Wishop app is to help users get what they really want in a more meaningful way. At the same time, make it easier for their friends to find them the perfect gift by minimizing the uncertainty and anxiety that can come with finding the perfect gift.
Challenge
The challenge for this project was to design an app that was easy to access and intuitive to use for both, the user creating the gift list and completing the task of adding the items they would like to receive, as well as for the user accessing the wish list and choose the perfect gift for their friend.
To facilitate the tasks to be completed and avoid frustrations in the process, this app had to consider a variety of requirements, such as specifications (brand, model, size, color, point of sale...) for multiple types of items, availability notifications, personalization of lists and minimizing the chances of generating an impersonal and insignificant experience, for both the giver and the recipient of the gift.
Solutions
The idea of Wishop was born to help the user express and receive what they really want, no matter how rare, crazy or special, while making it easier to find that perfect detail for the gift-giving user.
The app I designed allows the user to create wishlists in which they can add the items they want to receive as gifts and share that list with those around them (family and friends). At the same time, those users looking to please their friend with the perfect gift, only have to enter the wishlist and easily and comfortably, choose from the options on the list. Also, the user can connect those lists to previously created events and link them to their calendar.
Last but not least I also wanted to add value to the app's usefulness by implementing a feature in which the list creator, can choose not to view the items on the list that his friends are choosing for him, with this we achieve the "factor surprise¨ on the user who creates the list, giving them a more meaningful experience.
Design Process
After identifying key aspects using various UX tools, such as the development of different user flows and low-fidelity prototype tests, I redesigned the prototype and defined the main tasks for both types of users (the list creator and the gift selector) and the interface structure.
Image Above: Mid-Fidelity Prototype / How User create a new wishlist and add an item.
Image Above: Mid-Fidelity Prototype / How Guest access the wishlist and pick a gift.
Design
Solutions
I refined wireframes into high-fidelity designs, enhancing them with custom images, colours, and texts that align with the app's core concept and ensure a consistent visual language for an intuitive mobile experience.
Guide Style