WISHOP
ROLE
UX / UI Design
UX Research
Wishop is a project that born to facilitates the gift giving-experience: an activity based on wishes-sharing platform. The purpose of Wishop is to re-directs the good intentions of our environment towards us, so that we all win.
CASE STUDY
Mobile App
YEAR
2023
Fulfill your desires and make it easy for your friends as well
Problems
Many of us have experienced receiving gifts—birthdays, anniversaries, weddings, Christmas, or other special occasions—that we don't need, don’t like, or already own. Often this happens because the gift-giver isn't fully aware of our preferences or needs, or because we feel hesitant to express what we truly want for fear of looking reckless or ungrateful. At the same time, Finding the perfect gift can be overwhelming and stressful for the gift-giver, especially when they want to make their friend happy with the ideal present.
Key Insights
Through user surveys and interviews I conducted, which explored aspects of social life, gift exchange events, and behaviours from the viewpoints of both gift givers and recipients, I uncovered key findings that helped define the Wishop app's purpose and features.
90%
85%
80%
95%
Time & Money
Gift List
Gift Card
Wow Factor
Knowing the recipient's preferences would save time and money when searching for a gift
The gift list provides security and confidence when choosing a gift
Use Gift cards provides them with a fast solution when they don't know what to give
✓ Freedom to choose
✗ Limited variety
Concerned about losing the excitement and surprise associated with receiving a gift
Goal
The goal I want to achieve with the Wishop app is to help users get what they really want in a more meaningful way. At the same time, make it easier for their friends to find them the perfect gift by minimizing the uncertainty and anxiety that can come with finding the perfect gift.
Challenge
The challenge for this project was to design an app that is both accessible and intuitive for two types of users: those creating a gift list and adding items they’d like to receive, and those browsing a friend’s wish list to select the perfect gift.
To streamline the tasks to be completed and avoid frustrations in the process, I had to consider various requirements and specifications such as: brand, model, size, colour, and point of sale for different types of items, the availability notifications and personalization of lists, focusing on minimizing the chances of generating an impersonal and insignificant experience, for both the giver and the recipient of the gift.
Solutions
The idea of Wishop was born to help the user express and receive what they really want, no matter how rare, crazy or special, while making it easier to find that perfect detail for the gift-giving user.
The app I designed allows the user to create wishlists in which they can add the items they want to receive as gifts and share that list with those around them (family and friends). At the same time, those users looking to please their friend with the perfect gift, only have to enter the wishlist and easily and comfortably, choose from the options on the list. Also, the user can connect those lists to previously created events and link them to their calendar.
Last but not least I also wanted to add value to the app's usefulness by implementing a feature in which the list creator, can choose not to view the items on the list that his friends are choosing for him, with this we achieve the "factor surprise¨ on the user who creates the list, giving them a more meaningful experience.
Design Process
After identifying key aspects using various UX tools, such as the development of different user flows and low-fidelity prototype tests, I redesigned the prototype and defined the main tasks for both types of users (the list creator and the gift selector) and the interface structure.
Image Above: Mid-Fidelity Prototype / How User create a new wishlist and add an item.
Image Above: Mid-Fidelity Prototype / How Guest access the wishlist and pick a gift.
Design
Solutions
I refined wireframes into high-fidelity designs, enhancing them with custom images, colours, and texts that align with the app's core concept and ensure a consistent visual language for an intuitive mobile experience.
Guide Style