WISHOP
Mobile App
Wishop is a project that born to facilitates the gift giving-experience: an activity based on wishes-sharing platform. The purpose of Wishop is to re-directs the good intentions of our environment towards us, so that we all win.
ROLE
UI Design
UX Research
Prototyping
CLIENT
Personal
Problems
We have always seen ourselves in that situation (birthdays, anniversaries, weddings, Christmas, graduation, or any other special occasion) in which we receive a gift that we don’t need, already have, don’t like, or simply, would have preferred something different; all this because our special person doesn’t know what we like or need, or because we are afraid of ashamed of expressing our wishes.
Key Insights
Based on the results, after ran a survey with a couple of questions asking about their social life, the gift-exchange events and their behavior, both for those who have to give the gift, as well as the sensations of those who receive the gift and the possible inconvenience founded, I was able to define key discoveries that are meaningful to the purpose and features of the app.
90%
85%
80%
95%
Gift List
The gift list gives them more security and confidence when making a gift
Gift Card
They usually use gift cards when they don't know what to give:
✓ Freedom to choose
✗ Limited variety
Wow Factor
They mind losing the wow factor when receiving a gift.
Time & Money
They agree that knowing what the person would like to give would save them time and money when searching for a gift.
Goal
The users can get whats they really wants and at the same time, make it easy to their friends to find them the perfect gift.
Solutions
The idea of Wishop was born to help the user to express and receive what they really want, no matter how rare, crazy or special it may be, while facilitating the search and accuracy of that perfect detail for the user who gives.
The app enables users to share their wishes so that they come true.
The platform allows you to create wish lists, in which you can add what you would like or need from any business in your country, share that list with your environment so that they can choose the wish they want to fulfill quickly and easily.
Design
Solutions
To ensure that I´d achieve my goals by the end of my design process, I came up with several interactions that correspond with each one.
1. Create
Create as many lists and wishes you have.
Surprise Me buttom you will not know what wishes are going to be fulfilled
2. Add & Share
Enter your wishes quickly and easily.
Share your gift list to your friends through the way you prefer.
3. Guest
Choose a wish and make it come true to your friend.
Business Opportunity
For a successful business it’s crucial to understand its stakeholders, business opportunities, and brand values.
HOST
GUESTS
SHOPS
WISHOP
They know what the user wants
User gets what he wants
Brand promotion / Potencial buyers / Feedback
Solve problem - where to get it and delivery option
Cross-selling / Impulse purchase
Offers / Showrooming / Webrooming
Facilitates the search experience
Options to choose - Save time
All wishes in one place
Avoid repeated gifts
Brand promotion
Potencial clients
